Shawn Teasley, a digital marketing consultant, joins Chris Torres, founder of the Tourism Marketing Agency, and Alan Rust, CEO of America Tour Company, in a vibrant discussion on maximizing Facebook marketing for tour operators. They unveil crucial insights like the top three things to know before partnering with agencies and the art of creating compelling Facebook ads. The conversation also covers effective budget allocation beyond Facebook, the necessity of active social media engagement, and the power of authentic content to drive customer connections.