TP Roundtable: Facebook Marketing and Social Media tips for tour operators with TMA
Tourpreneur Tour Business Podcast
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Navigating Digital Marketing in Tourism
This chapter introduces the 'Meet the Agency' series, where a marketing consultant discusses digital marketing strategies with industry professionals from the tourism sector. The conversation addresses the evolving challenges faced by tour operators, especially post-COVID, and highlights effective Facebook advertising techniques aimed at building brand awareness and engaging diverse demographics. Insights into content creation, audience research, and tailored marketing approaches demonstrate how businesses can adapt to changing consumer behaviors and enhance their online presence.
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