Chris Torres

Peter Seim, an experienced tour operator, and Chris Torres, a fellow industry expert, discuss the challenges tour operators face in the digital age due to changes from platforms like Airbnb. They emphasize the importance of building direct sales through SEO and targeted advertising. The duo also highlights the critical need for strategic local partnerships to ensure business resilience. Listeners will gain insights into effective content production, the evolving marketing landscape, and upcoming resources to enhance their Google presence.

Shawn Teasley, a digital marketing consultant, joins Chris Torres, founder of the Tourism Marketing Agency, and Alan Rust, CEO of America Tour Company, in a vibrant discussion on maximizing Facebook marketing for tour operators. They unveil crucial insights like the top three things to know before partnering with agencies and the art of creating compelling Facebook ads. The conversation also covers effective budget allocation beyond Facebook, the necessity of active social media engagement, and the power of authentic content to drive customer connections.