Tourpreneur Tour Business Podcast
Beyond AirBNB: Essential Marketing and Partnership Strategies for Tour Operators
May 21, 2024
Peter Seim, an experienced tour operator, and Chris Torres, a fellow industry expert, discuss the challenges tour operators face in the digital age due to changes from platforms like Airbnb. They emphasize the importance of building direct sales through SEO and targeted advertising. The duo also highlights the critical need for strategic local partnerships to ensure business resilience. Listeners will gain insights into effective content production, the evolving marketing landscape, and upcoming resources to enhance their Google presence.
32:49
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Quick takeaways
- Building direct sales through SEO and website optimization alongside paid advertising can significantly enhance a tour operator's market presence.
- Establishing local partnerships with other businesses is essential for tour operators to create sustained revenue streams and foster resilience.
Deep dives
Airbnb's Recent Changes and Impact
Airbnb Experiences has recently removed a significant number of listings, catching many tour operators off guard. While some operators anticipated the removal of poorly reviewed experiences, several high-quality offerings were also affected, leaving providers questioning the platform's strategy and direction. The inconsistency noted in Airbnb's approach to their Experiences product reflects a lack of clear strategic focus, contributing to ongoing confusion among operators. This abrupt shift could indicate a larger plan to streamline offerings or to accommodate new types of partnerships, albeit without clear communication to those impacted.
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