TP Roundtable: Facebook Marketing and Social Media tips for tour operators with TMA
Tourpreneur Tour Business Podcast
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Navigating Tourism Post-Pandemic
This chapter explores the journey of a tour operator adapting to the changes brought by the pandemic, emphasizing the shift towards direct bookings and community engagement. The discussion highlights the challenges of marketing through social media and the impacts of Online Travel Agencies on business dynamics. Key strategies include enhancing website management, leveraging organic social media presence, and understanding consumer behavior shifts to optimize customer acquisition.
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