MDM Podcast Episode 17 - Advertising fingerprinting and bad incentives

1

Introduction

00:00 • 2min

2

Finger Print vs Probablistic Attribution

01:50 • 2min

3

Finger Printing Is Not Probablistic Attribution

03:35 • 4min

4

Finger Printing for Probalistic Attribution

07:50 • 3min

5

Are You Seeing a Higher Proportion of Organics With an Incremental Approach?

10:41 • 3min

6

You Can't Duplicate Betweens, You Know?

13:42 • 3min

7

Are You Using Your Correlation Data to Make Your Decisions?

16:34 • 2min

8

Isn't Apple Finger Printing?

18:57 • 2min

9

Finger Printing Is a Great Signal to Incrementality

21:25 • 3min

10

I'm Yo, RegtExactly. I Changed the Measurement Approach

24:05 • 2min

11

Is Mediumic Modelling a Good Idea?

26:32 • 6min

12

Is Face Books Robin Targeted Toward Advertisers?

32:04 • 5min

13

Using Last Touch Versus Causality Versus Mediumix

36:49 • 4min

14

Influencer Marketing

40:43 • 2min

15

Telegram, the New Medium, Is a New Medium

42:44 • 2min

16

Is Incrementality Getting Popular?

45:03 • 2min

17

Is Facebook, One Million Clik, One Thousand Version?

47:13 • 2min

18

Mobile Advertising

48:55 • 3min