Using Last Touch Versus Causality Versus Mediumix

A good marketer will likely need to use all three at some point. You might look at causal on a monthly and weekly basis as you make changes. As long as you can pull it off, you also probably are going to be using last satatribution,. Whether if it's probalistic or deterministic. And for the last count of ten minutes, i want to talk about am t v and connected t v. I feel like one weird consequence of a t t is this whole sort of like privacy disruption and and ecosystem disruption. It always felt like enou whirch.