MDM Podcast Episode 17 - Advertising fingerprinting and bad incentives
Mobile Dev Memo Podcast
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Introduction
Mower sadra is the ceo and founder of incremental, an incrementality testing platform for mobile advertisers. The topic of this episode of the podcast is probablistic attribution - one variant of which is finger printing. We also talk about where mobile advertising budgets are flowing in the wake of apple's a t t privacy policy.
Transcript
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