Finger Printing Is Not Probablistic Attribution

Finger printing is probablistic attribution. Em what's the actual success rat there? What's the match rate there? No one knows, because no one's really exposing that. But i would say again, if you are a marketer and you've been used to attribution in a certain way, and you can still pull off attribution, why not? And advertisers now, those who are counting on sk work, they're seeing a very distorted reality. Like we've seen cases where sc network versus ad spent on face pookes showing like seepy eyes of 300 barks, 400 barks.