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Reframing Sky TV Cost for Dad
- Rory Sutherland used reframing to convince his dad to get Sky TV by comparing daily costs to habitual spending.
- The dad became an enthusiastic advocate after realizing the value aligned with his interests.
Cafe Tips: Tables and Service
- Cafes should leave tables outside to signal openness even in bad weather, showing confidence and attracting customers.
- Offering table service helps upsell drinks and avoids customers losing their seats or laptops.
Use Door Locking to Signal Care
- Lock the cafe door before closing and personally invite late customers in to create an emotional connection.
- This behavior shows customers they are valued and respected, fostering loyalty and positive feelings.