Table Service - The Power of Costly Signaling

Table service can help increase sales by anchoring and prompting. Taking someone's order as they enter will reduce stress. We don't mind waiting 15 minutes for an uber as we know it's on its way. But the tables and chairs left outside the cafe is probably my favorite example here. It's an example of costly signaling. Rory Sutherland explains in his book, why a handwritten thank you card carries more meaning than a text. And why asking someone out face to face carrying more meaning than on Tinder.