

#1514 - Joe De Sena
Jul 24, 2020
Joe De Sena, CEO of Spartan and best-selling author, dives into fascinating insights about discipline and wellness. He shares humorous travel stories involving kettlebells and cultural observations from Japan, emphasizing their rigorous health practices. The discussion also explores personal transformations, including his shift from Wall Street to promoting fitness through unique endurance races. De Sena critiques America's obesity crisis and advocates for community wellness, highlighting the interplay between personal freedom and public health.
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Kettlebell Origin
- Joe De Sena started carrying a kettlebell due to a weight-loss challenge.
- He carried weight for a client and switched to a kettlebell while traveling.
Kettlebell Travel Troubles
- Joe De Sena's kettlebell has created unique travel experiences.
- In India, airport security made him put it in a stranger's luggage.
JFK Kettlebell Incident
- Joe De Sena's kettlebell was once sent down the baggage carousel at JFK.
- It nearly hit a customs officer and dented the stainless steel.