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Sports Business Radio Podcast
Joe Gesue - SVP for NBC’s coverage of the Olympics & Paralympics
Jul 22, 2024
Joe Gesue, Senior VP for NBC’s Olympic coverage, has a stellar background with 18 Emmy Awards and 13 Olympic Games under his belt. He shares exciting behind-the-scenes insights about the upcoming Paris Olympics, highlighting NBC's innovative broadcasting strategies. Topics include the complexities of live coverage across time zones, the integration of cutting-edge technology, and the unique challenges of the opening ceremony. Gesue also talks about engaging younger audiences through social media and the exciting new formats for viewing the games.
58:20
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Quick takeaways
- NBC's $7.65 billion investment for Olympic broadcasting rights signifies a strong commitment to innovative and extensive coverage through 2032.
- By integrating entertainment figures like Kelly Clarkson and Peyton Manning, NBC aims to attract a broader audience and enhance viewer engagement.
Deep dives
Future of the Olympics on NBC
The significant investment of $7.65 billion by NBC for Olympic broadcasting rights through 2032 illustrates the network's commitment to delivering extensive and high-quality coverage. With 329 medal events in the Paris Olympics, NBC emphasizes the importance of thorough planning in their approach to managing the broadcasting schedule. The investment allows NBC to enhance its coverage through innovative streaming options, enabling live viewing across various platforms, including Peacock. By adapting to viewer preferences, they aim to create a comprehensive viewer experience that caters to a diverse audience.
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