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13min chapter
Joe Gesue - SVP for NBC’s coverage of the Olympics & Paralympics
Sports Business Radio Podcast
NBC Sports and the Olympic Experience
This chapter explores NBC Sports' substantial $7.65 billion investment in Olympic broadcasting rights, set to enhance coverage through 2032. It features a veteran broadcaster with 18 Emmy Awards, discussing the importance of the Olympics as a global event and NBC's innovative approach to make the games a more engaging experience. The conversation highlights upcoming competitions, advertising strategies, and the excitement around star athletes participating alongside traditional sports, promising a captivating spectacle in Paris and beyond.
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