9min chapter

Sports Business Radio Podcast cover image

Joe Gesue - SVP for NBC’s coverage of the Olympics & Paralympics

Sports Business Radio Podcast

CHAPTER

Broadcasting the Olympics: Time Zones and Social Media

This chapter explores the logistical hurdles of airing the Olympics across diverse time zones and the rising influence of social media on audience expectations for instant content. It details NBC's strategic broadcasting plans, including synced key sports finals during prime time and a unique weekend coverage approach. Additionally, the chapter highlights the innovative miniseries-style show for the Paris Olympics and the strategies employed to engage younger audiences through various digital platforms.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode