Sports Business Radio Podcast cover image

Joe Gesue - SVP for NBC’s coverage of the Olympics & Paralympics

Sports Business Radio Podcast

00:00

Broadcasting the Olympics: Time Zones and Social Media

This chapter explores the logistical hurdles of airing the Olympics across diverse time zones and the rising influence of social media on audience expectations for instant content. It details NBC's strategic broadcasting plans, including synced key sports finals during prime time and a unique weekend coverage approach. Additionally, the chapter highlights the innovative miniseries-style show for the Paris Olympics and the strategies employed to engage younger audiences through various digital platforms.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app