SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders Battery's Take on Managing and Measuring R&D Spend
Jan 29, 2025
Discover how R&D spending is key to SaaS success, yet often overshadowed by sales and marketing. Unpack the complexities of measuring R&D ROI and learn why traditional metrics like lines of code fall short. Explore a five-step framework that emphasizes granular tracking and holds teams accountable. Hear insights on optimizing budgets, enhancing productivity, and leveraging customer feedback for better outcomes. Plus, find out how AI might revolutionize R&D capabilities in the near future!
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 4min
Measuring R&D ROI: Insights and Complexities
04:03 • 4min
Critiquing Software Productivity Metrics: The Shortcomings of Lines of Code
07:59 • 2min
Optimizing R&D Budgets in SaaS Companies
09:37 • 12min
Optimizing R&D Spending Through Effective Measurement Strategies
22:00 • 3min