Battery's Take on Managing and Measuring R&D Spend
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
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Intro
This chapter explores the vital role of research and development (R&D) spending in enterprise SaaS companies, contrasting it with the predominant focus on sales and marketing. It highlights how effective R&D investment can significantly influence product success, despite often being overlooked in performance metrics.
Transcript
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