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Grow Your B2B SaaS
S3E12 - How to unify Sales, Marketing & SDR’s in your GTM strategy With Chris Walker
Feb 20, 2024
Chris Walker, CEO of Passetto and Executive Chairman at Refine Labs, discusses unifying Sales, Marketing & SDR's in GTM strategy. Key topics include data-driven decision-making, customer-centric methodologies, common mistakes in GTM execution, recommended steps for success, challenges faced, and the future of B2B go-to-market strategies.
40:22
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Quick takeaways
- Aligning sales, marketing, and SDRs is crucial for sustained growth in B2B SaaS.
- Recognizing dark social platforms is essential for effective marketing strategies and audience engagement.
Deep dives
Building a Unified Sales, Marketing, and SDRs Go-to-Market Strategy
Developing a unified strategy involving sales, marketing, and SDRs is crucial for success. Chris Walker emphasizes the importance of aligning these functions towards a common goal. This approach ensures consistency in reaching and converting target customers, leading to sustainable growth.
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