22min chapter

Grow Your B2B SaaS cover image

S3E12 - How to unify Sales, Marketing & SDR’s in your GTM strategy With Chris Walker

Grow Your B2B SaaS

CHAPTER

Data-Driven Approach to Go-To-Market Strategies

The chapter emphasizes the importance of analyzing sales force data, understanding buyer personas, and observing market trends for effective B2B, SaaS, and tech go-to-market strategies. It discusses challenges like siloed departments, conflicting data, and the evolution of revenue operations towards a unified approach. The speaker underscores the value of accurate data, aligning executives around data-driven decisions, and improving ROI through strategic, high-confidence data analysis.

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