Ecommerce Playbook: Numbers, Struggles & Growth
25 Predictions for Ecommerce in 2025
Dec 23, 2024
Dive into bold predictions for ecommerce in 2025! Discover how automation will revolutionize media buying, with a staggering 98% of processes becoming automated. Explore the enduring importance of human judgment amid rising omnichannel strategies, and learn how platforms like TikTok are reshaping revenue management. The discussion also covers challenges in customer acquisition and the need for innovation in product development. Get ready for a future where AI and strategic planning drive sustained growth!
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Quick takeaways
- The automation of media buying will reach 98% by 2025, drastically minimizing human involvement in ad placements and budget decisions.
- A centralized digital brand product layer is essential for managing performance across multiple e-commerce platforms in an omnichannel environment.
Deep dives
The Future of Media Buying is Automation
The episode predicts that media buying will become 98% automated, significantly reducing human intervention in ad placements and budgets. Currently, approximately 35% of media buying is automated, but many processes, such as campaign creation and budget allocation, consume substantial time and resources. The future will likely shift towards algorithmic trading models where machines handle most decisions, thereby optimizing ad spend more effectively than humans can. This transformation aims not only to enhance efficiency but to diminish the negative impacts of human biases on media buying outcomes.
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