Ecommerce Playbook: Numbers, Struggles & Growth 25 Predictions for Ecommerce in 2025
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Dec 23, 2024 Dive into bold predictions for ecommerce in 2025! Discover how automation will revolutionize media buying, with a staggering 98% of processes becoming automated. Explore the enduring importance of human judgment amid rising omnichannel strategies, and learn how platforms like TikTok are reshaping revenue management. The discussion also covers challenges in customer acquisition and the need for innovation in product development. Get ready for a future where AI and strategic planning drive sustained growth!
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Automated Media Buying
- Media buying decisions made by humans (turning ads on/off, adjusting bids/budgets) are often detrimental.
- Algorithmic systems are better suited for this, similar to the shift from manual stock picking to algorithmic trading.
Omnichannel Threat to Shopify
- An omnichannel product layer managing inventory and brand across platforms (Shopify, Amazon, etc.) threatens Shopify's dominance.
- This layer addresses the need for a unified view of revenue and customer interaction, bridging the gap between discovery and transaction.
AppLovin's Limited Potential
- AppLovin may not become a major player like Meta, despite showing some incremental value.
- Its focus on remarketing and existing customers limits its potential for new customer acquisition and sustainable growth.