Ecommerce Playbook: Numbers, Struggles & Growth cover image

25 Predictions for Ecommerce in 2025

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

The Future of Automated Media Buying

This chapter explores the anticipated rise of automation in media buying by 2025, predicting a shift where 98% of processes will be automated. It highlights the benefits of automation over human decision-making, drawing parallels to algorithmic trading while discussing the efficiency of integrated advertising solutions.

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