
25 Predictions for Ecommerce in 2025
Ecommerce Playbook: Numbers, Struggles & Growth
The Future of Automated Media Buying
This chapter explores the anticipated rise of automation in media buying by 2025, predicting a shift where 98% of processes will be automated. It highlights the benefits of automation over human decision-making, drawing parallels to algorithmic trading while discussing the efficiency of integrated advertising solutions.
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