Ecommerce Playbook: Numbers, Struggles & Growth cover image

25 Predictions for Ecommerce in 2025

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

The Future of Ecommerce: Human Roles and Omnichannel Integration

This chapter explores the critical human elements in media buying that persist despite automation, stressing the importance of human judgment in key decisions. It also delves into the changing ecommerce landscape, highlighting the rise of omnichannel strategies that fuse various platforms to enhance the shopping experience.

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