25 Predictions for Ecommerce in 2025
Ecommerce Playbook: Numbers, Struggles & Growth
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Rethinking Customer Acquisition in Advertising
This chapter explores AppLovin's anticipated struggles in securing a significant share of advertising budgets and the challenges it faces in customer acquisition compared to established players like Meta. It highlights a strategic shift among brands towards leveraging existing customers and innovation in product development, as opposed to traditional advertising methods. The discussion culminates in emphasizing the critical balance between product innovation and customer retention for sustained growth in the e-commerce landscape.
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