Adspend with Ash Melwani and Rabah Rahil

EP 14 - Why The Best Ecom Brands Prioritize Creative Testing (And How To Do It)

Jun 20, 2022

38:10

Creator website

Highlights

AI Chapters

Episode notes

What Kind of Assets Do You Think People Should Upload?

04:34

Do U G C Ads Really Have a Trending Style?

02:47

The New Rock Star Is Cound Ad

02:33

Introduction

4min

Isn't It a Challenge?

4min

Ike, You Know, We're Just Continuously Test. That's It

3min

Are Static Ads Consistently Working?

3min

Cost Caps

3min

The New Rock Star Is Cound Ad

3min

The Creative Cockpits

4min

Do U G C Ads Really Have a Trending Style?

3min

What Kind of Assets Do You Think People Should Upload?

5min

10.

Is the Algorithm Able to Predict a Winning At?

3min

11.

How to Get More Involved in Pencil?

3min

12.

The Biggest Hippis Party Ever!

2min

Creative is the biggest lever for paid media growth. If you've been in ecom the past year or so, you've seen this sentiment thrown around a lot.

And rightfully so.

Today Ash and Rabah welcome Chase Mohseni, Head of Marketing & Growth at @PencilAI, to the show as 3rd seat to dive into why you need to be prioritizing creative testing in the current ecom environment.

Ash also dives into his recent need to cut back on ad spend in the past few weeks - so if you've found your brand in a similar spot, this discussion will be useful.

Truly a fantastic episode.

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See you next Monday at 9AM EST 👋