
 Adspend with Ash Melwani and Rabah Rahil EP 14 - Why The Best Ecom Brands Prioritize Creative Testing (And How To Do It)
 Jun 20, 2022 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9  10  11  12 
 Introduction 
 00:00 • 4min 
 Isn't It a Challenge? 
 03:33 • 4min 
 Ike, You Know, We're Just Continuously Test. That's It 
 07:58 • 3min 
 Are Static Ads Consistently Working? 
 10:38 • 3min 
 Cost Caps 
 13:46 • 3min 
 The New Rock Star Is Cound Ad 
 16:17 • 3min 
 The Creative Cockpits 
 18:51 • 4min 
 Do U G C Ads Really Have a Trending Style? 
 22:36 • 3min 
 What Kind of Assets Do You Think People Should Upload? 
 25:23 • 5min 
 Is the Algorithm Able to Predict a Winning At? 
 29:57 • 3min 
 How to Get More Involved in Pencil? 
 33:23 • 3min 
 The Biggest Hippis Party Ever! 
 36:05 • 2min 
