EP 14 - Why The Best Ecom Brands Prioritize Creative Testing (And How To Do It)
Adspend with Ash Melwani and Rabah Rahil
00:00
The Creative Cockpits
O eger: How many times do you look at something for a minute? And if you do look at it for a minute, are you actually convinced like, just take away all the science that we put into it and think about it just as a consumer. If i'm buying no thousand, 15 hundred dollars, thousand pair of sneakers, or something like that, i got to be sold. O eger: There is something to be said of product education when you're charging me a bunch more money. A lot of times it's more so you have to give them the story, then tell themselves to actually do the action.
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