Adspend with Ash Melwani and Rabah Rahil cover image

EP 14 - Why The Best Ecom Brands Prioritize Creative Testing (And How To Do It)

Adspend with Ash Melwani and Rabah Rahil

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Cost Caps

Face's strategy is to use cost caps on the medium buying side. Put your spend, if you supposd tobe a thousand a day, put your spend at three thousand. The big one ore all people to remember is, don't fight the algrithm,. Unless you're like the coscap is fighting the al grithm.

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