EP 14 - Why The Best Ecom Brands Prioritize Creative Testing (And How To Do It)
Adspend with Ash Melwani and Rabah Rahil
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Do U G C Ads Really Have a Trending Style?
The rise of u g c has led to a kind of the saturation and people becoming a little fatigued on it because it doesn't feel hairy, organic any more. What i see is a huge amount of everyone brings u g c. And so actually, when i see an ad that doesn't have u g c, i love it. It's the same thing when people bring in stuff that actually feels a lot different. That kind o like cas that the basicaly will lead me to my next question: Is there anything right now that you're seeing, creative style wise, that's been kind of trending rent now?
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