How to Scale an Agency 🚀 cover image

How to Scale an Agency 🚀

Triple your leads + reply rate with Mark Colgans "Trigger Based Outbound" strategy

Jun 25, 2024
Mark Colgan, an expert in trigger-based outbound strategy, discusses the evolving landscape of B2B sales and the importance of personalized outreach campaigns. He highlights the 'Trigger Based Outbound' strategy, emphasizing the significance of identifying triggers for targeted outreach and leveraging personalized information for lead generation. The podcast explores the role of triggers and signals in B2B sales cycles, focusing on building trust through consistent content creation and the use of emerging sales technologies for successful client acquisition.
55:16

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Quick takeaways

  • Personalized outreach is key in the changing landscape of lead generation.
  • Leveraging trigger campaigns based on intent data can boost relevance and engagement.

Deep dives

Utilizing Trigger Campaigns for Micro-Targeted Outreach

When targeting home improvement and construction companies with SEO services, a micro-targeted approach involves leveraging trigger campaigns based on insights from tools like Clay. By scraping Google Maps for relevant businesses, enriching data with meta descriptions through AI analysis, and personalizing outreach messages, agencies can enhance relevance and engagement.

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