Triple your leads + reply rate with Mark Colgans "Trigger Based Outbound" strategy

Jun 25, 2024

Mark Colgan, an expert in trigger-based outbound strategy, discusses the evolving landscape of B2B sales and the importance of personalized outreach campaigns. He highlights the 'Trigger Based Outbound' strategy, emphasizing the significance of identifying triggers for targeted outreach and leveraging personalized information for lead generation. The podcast explores the role of triggers and signals in B2B sales cycles, focusing on building trust through consistent content creation and the use of emerging sales technologies for successful client acquisition.

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Intro

00:00 • 5min

Explaining cold outreach strategies and embracing life in a new country

05:21 • 2min

Evolution of B2B Sales Process and Buyer Behavior

06:54 • 7min

Building Trust with Consistent Content Creation and Managing LinkedIn Impressions

14:13 • 2min

Importance of Triggers and Signals in B2B Sales Cycles

16:41 • 16min

Trigger Based Outbound Strategy in Marketing

32:48 • 20min

Exploring Trigger-Based Outbound Approach for Lead Generation

52:58 • 2min

It's going to keep getting harder to get leads, as a B2B business (unless you learn this)

The game has changed a TON these last 6-12 months. What used to work with outreach, doesn't anymore.

And tomorrow, you're going to learn exactly how to win in this new landscape.

As well as how to create high-converting cold email campaigns that fill your pipeline with unlimited leads...no matter how saturated your industry is.

Join me for an expert interview tomorrow where my buddy Mark Colgan comes on to discuss these changes...

And reveal his new "Trigger-based outbound" strategy that I believe is the future of outbound. 📊✉️

It's based on the shift towards personalized, hyper-targeted outreach campaigns, as opposed to the old spray + pray mass blast method that is working less and less as time goes on.

>>>Connect with Mark

Linkedin - https://www.linkedin.com/in/markcolganmarketing/

Join his free newsletter - https://markcolgan.beehiiv.com/

Mark’s collection of his best B2B Sales content: https://yellowo.co.uk/quick-links/

Detailed guide on trigger-based prospecting: https://yellowo.co.uk/trigger-based-prospecting-how-to-use-intent-data-signals/

Btw - did you know we just released a full-length Masterclass on How To Get Your Next 5 Clients with Cold Email?

It’s free for podcast listeners. Email me to get it, or message me on FB https://m.me/ajcassata1 and I’ll send you it!

Thanks again for listening!

Please give us a review - it helps support the show and we LOVE reading your feedback!

>>>Want to connect with me?

Facebook – https://m.me/ajcassata1

Linkedin – https://www.linkedin.com/in/ajcassata/

Or email me at aj@revenueboost.net

>>>Want to scale monthly revenue 2X with our Linkedin + Email systems?

Book a free 20 min1:1 call with Revenue Boost here to chat about your acquisition strategyhttps://link.revenueboost.net/widget/bookings/growth-with-aj-20

>>>Have you joined our official Facebook Community yet, where we give FREE weekly training and resources? Join 7500+ other agency owners and let’s scale together.

https://www.facebook.com/groups/b2bsalesandmarketingsecrets

Community members also get a free mini-course on Agency growth and how to land your next 3 Whale clients using only Cold email.

Join today! I also stream these podcasts live in the group so you can tune into an episode before it’s released here on Spotify/Itunes, and have the ability to chat with me / join Q&As."