How to Scale an Agency 🚀

Jordan Ross emphasizes the urgent need for digital marketing agencies to adopt AI within the next year. He presents a roadmap for building internal AI capabilities, including structuring data and refining operational procedures. The discussion highlights how AI can revolutionize workflows across administration, media buying, and design. Agency leaders are motivated to act quickly, as those who hesitate risk falling behind in an increasingly competitive landscape.

Discover how to effectively scale an agency with practical strategies that boost operational efficiency. Learn the significance of defining roles and focusing on high-leverage activities to curb founder burnout. Explore the benefits of non-billable operations and the necessity of strategic pricing adjustments. Uncover how churn data influences revenue growth and the transformative role of AI in streamlining operations. Plus, hear real-world experiences from agency founders tackling scaling challenges head-on.

In this episode, Jordan Ross delivers a clear message: AI is here, but most businesses aren't ready. He explains why agencies and entrepreneurs need to stop treating their businesses like marketing funnels and start thinking like architects of long-lasting infrastructure. Rushed systems and short-term thinking are costing founders time, money, and relevance. Jordan shares how to future-proof your operations by designing them for scale, sustainability, and AI integration—before it’s too late.⏱ Chapters:– The Urgency of AI Preparedness– Structuring Your Business for AI Success– Rethinking Operational Infrastructure– The Importance of Long-Term PlanningTo learn more go to 8figureagency.co

What An 100 Year Old Lightbulb Taught Me About Marketing & Scaling

In this episode, Jordan Ross dives into what’s actually holding most agency founders back—and it’s not AI. He unpacks the concept of “time wedges” as a tool for regaining strategic focus, shares cautionary tales of tragedy to highlight the fragility of founder-led businesses, and makes a strong case for why you must stress-test your culture before you scale. You’ll also hear about Jordan’s unique “Hiring Three” approach to reduce hiring risk, and how effective delegation is the only way to go from operator to true CEO.Whether you’re drowning in delivery, stuck in hiring purgatory, or scaling too fast without the systems to support it—this episode is a must-listen.To learn more go to 8figureagency.co

In this conversation, Jordan Ross discusses the patterns of elite performance in business, emphasizing the importance of data-driven decision-making and operational efficiency. He shares insights on how successful individuals and teams track their metrics and make informed decisions based on data. Ross also highlights the need for focus in marketing and business strategies to drive growth and success.To learn more, go to 8figureagency.co

In this episode, Jordan Ross sits down with Jordan Rosenberg to break down one of the most overlooked cash flow tactics in entrepreneurship: Velocity Banking. They dive into how agency owners and entrepreneurs can strategically restructure their debt using a line of credit to minimize interest, improve liquidity, and unlock growth. Learn how to turn debt into a tool — not a burden — by leveraging techniques like zero-percent credit cards, AR management, and interest arbitrage. If you're scaling a service business and feeling the cash crunch, this is the episode you didn’t know you needed.To learn more, go to 8figureagency.co

In this powerful conversation, Jordan Ross and guest Josh unpack the complex transitions we all face as our careers evolve, our children grow up, and our identities shift.They dive deep into what it means to find fulfillment beyond work, why purpose evolves over time, and how to navigate the emotional and mental challenges that come with major life changes. Whether you’re a founder, a parent, or simply someone in transition — this episode will give you frameworks and reflections to help you reconnect with who you are and what comes next.To learn more go to 8figureagency.co

Jordan Ross shares his journey of scaling a holding company to $13 million and intentionally shrinking it back to $5 million for better control. He emphasizes the need for A+ talent and intentional hiring to build a strong agency team. Key lessons include the importance of gradually nurturing partnerships, managing equity wisely, and the nuances of effective vesting schedules. Listeners will gain valuable insights to avoid pitfalls and achieve sustainable growth in their own agency ventures.

What You'll Learn in This Episode:Josh Crouch joined 8 Figure Agency (8F) in Year 3 of his journey. Within 10 months, he scaled from $330k to $500k in revenue — and in this episode, he breaks down exactly how he did it.When Josh joined us in June 2024, his agency was in a tough spot:2 of 4 operational leaders had just quitSales pipeline dried up after back-to-back eventsHis cofounder Brittany shifted from Head of Sales → Head of CX… and sales droppedHere’s how we helped him turn it around:🔧 1. Installed Operational LeadershipJosh didn’t need more ideas — he needed an operator.We helped him hire someone to:Build processesMap systemsDocument SOPsThis person became the heartbeat of the backend.⚙️ 2. Upgraded Customer Journey SystemsWe rebuilt onboarding to deliver a world-class experience.Defined CS workflowsCreated ownership across onboarding & deliveryEmpowered the CS team to own execution✅ 3. Implemented SWCL (Start / Win / Challenge / Learn)Josh was skeptical at first.But once implemented:Team felt more organizedLeadership had visibilityMorning huddles became high-impact