

How A 7 Figure SEO Agency Saved $300K Annually by Moving from Asana to Notion (Jordan Ross Interview)
Aug 11, 2025
In this engaging conversation, Emily Call, VP of Operations at Brand North, reveals how she led a transition from Asana to Notion, saving the digital marketing agency a remarkable $300K annually. The discussion highlights the impact of daily team check-ins and automated time tracking on accountability and efficiency. Emily elaborates on how these changes uncovered hidden inefficiencies and streamlined operations, setting the agency on a path for AI-driven workflows and future growth. Tune in for actionable insights on optimizing your agency's tech stack!
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Visibility Is The Foundation Of Scale
- Visibility and organized data are prerequisites for scalable AI and automation.
- Jordan Ross warns scattered CRM and project data increases hallucination risk.
Daily Slack Check-Ins Revealed Work Plans
- Do a daily Slack 'sign-in' where each person posts their plan.
- Emily Call used it to expose duplicate work and boost accountability.
Automated Hour Logger Creates Notion Tasks
- Use an automated hour-logger agent to let employees log time from Slack.
- Emily Call had it create Notion tasks and keep historical records.