How to Scale an Agency 🚀 cover image

Triple your leads + reply rate with Mark Colgans "Trigger Based Outbound" strategy

How to Scale an Agency 🚀

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Trigger Based Outbound Strategy in Marketing

The chapter delves into the 'Trigger Based Outbound' strategy, providing examples from different industries and emphasizing the significance of identifying triggers for targeted outreach. It highlights the use of personalized information to craft relevant messages, focusing on specific job boards and industry publications for lead generation. The effectiveness of personalized cold emails and the importance of timing and relevance in outreach efforts, especially in the post-COVID era, are also discussed.

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