Under the Influence with Terry O'Reilly

Strange Smells: The Marketing of Unusual Fragrances

14 snips
Feb 8, 2025
Dive into the quirky world of unusual fragrances where bacon perfume and mayonnaise cologne exist! Discover how scents, like those capturing the essence of dive bars and comfort foods, challenge traditional ideas of personal expression. Explore marketing strategies that blend humor with creativity, captivating consumers with odd aromas. From gas-scented soap to sustainable luxury perfumes, the episode showcases how fragrances can evoke memories and emotions, making us reconsider what we want to smell like.
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ANECDOTE

Pepe Le Pew's Origin

  • Chuck Jones, a self-described "wimp nerd nebbish," created Pepe Le Pew.
  • Pepe, the amorous skunk, embodied everything Jones wasn't: self-assured and convinced of his desirability.
ANECDOTE

Dive Barfume

  • Miller High Life released a cologne called "Dive Barfume" that smells like a dive bar.
  • The $60 scent blends notes of beer, tobacco, leather, and french fries.
ANECDOTE

Mayonnaise Cologne

  • Hellmann's partnered with Will Levis to launch a mayonnaise-scented fragrance.
  • The cologne, inspired by Levis' habit of putting mayonnaise in his coffee, features "mayonnaiseord."
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