Under the Influence with Terry O'Reilly
Strange Smells: The Marketing of Unusual Fragrances
Feb 8, 2025
Dive into the quirky world of unusual fragrances where bacon perfume and mayonnaise cologne exist! Discover how scents, like those capturing the essence of dive bars and comfort foods, challenge traditional ideas of personal expression. Explore marketing strategies that blend humor with creativity, captivating consumers with odd aromas. From gas-scented soap to sustainable luxury perfumes, the episode showcases how fragrances can evoke memories and emotions, making us reconsider what we want to smell like.
27:17
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Quick takeaways
- The rise of unusual fragrances like bacon perfume and mayonnaise cologne highlights how quirky marketing strategies can spark curiosity and conversation among consumers.
- The profound connection between scent and emotion demonstrates that fragrances can evoke memories and personal identities more effectively than visual stimuli.
Deep dives
The Creative Inspiration Behind Pepe Le Pew
Chuck Jones created Pepe Le Pew as a humorous reflection of his own insecurities and aspirations. Initially describing himself as a 'wimp nerd nebbish,' Jones found solace and self-assurance in the character, who embodied traits he greatly admired, such as charm and confidence with the opposite sex. The character's notorious pursuit of a female cat, mistakenly believing her to be a skunk, brings comedic elements to the animation, showcasing Jones' talent for blending humor with relatable themes. This character not only won an Academy Award but also represented a personal triumph for Jones, contrasting sharply with his own self-image.
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