Strange Smells: The Marketing of Unusual Fragrances
Under the Influence with Terry O'Reilly
Innovations in Fragrance: From Sustainability to Sensory Experiences
This chapter explores Gucci's launch of its sustainable luxury perfume, Where My Heart Beats, crafted from recycled carbon emissions. It also examines the impact of AI technology on fragrance shopping, emphasizing personalized scent discovery and the fusion of perfumes with ASMR for a sensory experience.
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