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Strange Smells: The Marketing of Unusual Fragrances

Under the Influence with Terry O'Reilly

CHAPTER

The Quirky Fragrance Revolution

This chapter dives into the unconventional world of unusual fragrance marketing, showcasing scents inspired by everything from dive bars to comfort foods. It highlights the absurdity and humor behind products like mayo cologne and pickle-scented perfumes, illustrating how these quirky scents generate consumer interest. Additionally, it reflects on the cultural fascination with unique aromas and the creative marketing strategies that challenge traditional notions of scent and self-expression.

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