EP 123 : B2B Sales Masterclass - Jen Abel ( Co-founder, JJELLYFISH) | Zero to One | US GTM | Founder-led Sales | SaaS

Jen Abel is a B2B entrepreneur and is the co-founder of JJELLYFISH. She has been featured as a Cohost and speaker engaged by brands including Conde Nast's Glamour, General Assembly etc. In this episode she spoke about Selling to the Enterprise, Expanding to the US, Nuances of the 0-1 journey and more with Roshan Cariappa.

Key Highlights:

(00:00) Introduction

(01:32) Jen's background 

(04:30) Nuances of doing the 0-1 journey

(08:33) Narrowing down on ICPs

(12:17) Moving beyond 'Nice to have' to 'Need to have'

(14:55) The Nuances of Selling to Enterprises

(17:59) Mistakes people make while selling to the Enterprise

(25:50) Competing against larger incumbents

(26:16) Principles of Founder-led Sales 

(28:51) 3 Essentials for a good cold email

(32:01) Scaling sales beyond the founder

(33:50) Hiring the first sales person

(36:11) Nuances of expanding to the US 

(37:54) Working with Indian Founders

(42:04) What should Indian Founders develop

(43:55) Jen's Books/Podcasts recommendations

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Connect with Jen:

Linkedin: https://www.linkedin.com/in/jenabel/

Twitter: https://twitter.com/jjen_abel

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Connect with Us: 

Linkedin: https://www.linkedin.com/company/startup-operator

Twitter: https://twitter.com/OperatorStartup

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