How to Battle Switching Costs in B2B

In B2B, you can't sell convenience. That's like a key difference between the nice to have and sign me up. Enterprise level is much more project management than anything else. You are literally rallying cats. There's especially if you're creating budget. So there's two types of sales that go on. And I think people don't realize that, right? An educational lead motion is more for creating a market and ROI,. Well, them both haveROI, but more of, hey, here's how easy we can make it to switch is much more of an existing market.

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