The Espresso Hour

Viral Tweets, Morning Routines, and 10x Newsletter Growth - Espresso Hour Q&A E1

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Nov 8, 2022
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ADVICE

Double Espresso Consumption

  • Drink more than one espresso if one is good.
  • Cole rarely regrets excess caffeine, sometimes blaming over-caffeination on other factors.
ANECDOTE

First Viral Tweet (Dickie)

  • Dickie Bush's first viral tweet was a thread summarizing Naval Ravikant's ideas.
  • This 29th thread significantly boosted his digital writing career after 28 unsuccessful attempts.
ANECDOTE

First Viral Tweet (Cole)

  • Nicolas Cole's first viral thread was about ghostwriting templates, a format he perfected over time.
  • He found a successful format after consistent effort and reused it.
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