The Espresso Hour Viral Tweets, Morning Routines, and 10x Newsletter Growth - Espresso Hour Q&A E1
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Nov 8, 2022 
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Double Espresso Consumption
- Drink more than one espresso if one is good.
- Cole rarely regrets excess caffeine, sometimes blaming over-caffeination on other factors.
First Viral Tweet (Dickie)
- Dickie Bush's first viral tweet was a thread summarizing Naval Ravikant's ideas.
- This 29th thread significantly boosted his digital writing career after 28 unsuccessful attempts.
First Viral Tweet (Cole)
- Nicolas Cole's first viral thread was about ghostwriting templates, a format he perfected over time.
- He found a successful format after consistent effort and reused it.