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Viral Tweets, Morning Routines, and 10x Newsletter Growth - Espresso Hour Q&A E1
The Espresso Hour
What Makes the Thread Framework Work?
The hook stands out. I've reused that hook so many times. It's the topic 101. Then it was this massive amount of credibility. Over the past X years, I've written for Y founders, CEOs and Grammy winning musicians. And then I had this great sentence that was the secret or the thing that most people don't know about ghost writing.
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