2min chapter

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Viral Tweets, Morning Routines, and 10x Newsletter Growth - Espresso Hour Q&A E1

The Espresso Hour

CHAPTER

How Do I Capture Emails?

The best way to stand out with your organic content is to make your free shit more valuable than everyone else's paid shit. So if you're giving away a ton of value for free, just like you said, the ask of, hey, if you found this extremely valuable thing for free valuable, you might also like this other free valuable thing, which is my newsletter. It's very easy to convert, right? Very few people get to the bottom of one of our Twitter threads that show them something hyper actionable. Of course they're going to just opt into that, right? It's not an ask. You're not really driving traffic.

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