People vs Algorithms

DDM's Neil Vogel on Navigating Change

Feb 22, 2024

Dotdash Meredith CEO discusses navigating change in media industry, AI impact on content, brand advertising, and the future of recipe content. AI's role in user behavior and content consumption, innovative media strategies, and challenges of print to digital shift. Insights on subscriptions, affiliate marketing, SEO challenges, and casual banter on footwear choices and TV show finales.

01:13:01

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Quick takeaways

Adaptation to digital media is crucial for print publications to stay competitive and relevant.

Utilizing AI as a valuable tool for personalized health regimens enhances user experience and outcomes.

Incorporating brand trust with performance metrics is essential for successful media strategies.

Deep dives

Crowdfunding Subscription Model Innovation

Introducing a crowdfunding subscription model, an innovative approach discussed in the podcast. Listeners are offered a discount using a code to contribute to reaching a subscription goal. Once 200 discounted subscriptions are reached, a free subscription will be granted.

Understanding the Diversity of Content Distribution

01:27

Value of Reddit's Data and the Importance of Brand Trust

01:20

Introduction

5min

AI-driven Video Generation and Industry Disruption

5min

Reflections on Media Evolution and Revenue Strategies

13min

The Influence of AI on User Behavior and Content Consumption

11min

Innovative Strategies in Media Industry

10min

Navigating the Shift: Print to Digital

16min

Discussion on Subscriptions, Affiliate Marketing, and Business Strategies

2min

Navigating SEO Challenges in Media Companies

7min

Casual Banter about Footwear Choices and TV Show Finale

2min

10.

Exploring the Impact of Algorithms on Entertainment Industry and Critic vs. Audience Opinions

2min

Dotdash Meredith CEO Neil Vogel joins the show to discuss how a publisher reliant on search traffic is back in growth mode, the future of the affiliate business, the impact of generative AI on traffic-dependent publishing businesses, why performance comes before premium in advertising strategies and that time Prince played the Webby Awards.

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Topics:

00:00 Introduction and Subscription Banter
01:24 Introduction to the Show and Hosts
01:38 Discussion on Media Industry and Technology
02:10 Introduction to Dotdash Meredith and its CEO
02:59 Discussion on Media Business and Advertising
04:22 Feedback and Contact Information
04:47 Discussion on Upcoming Guest and Industry Challenges
05:31 Discussion on AI and Technology News
09:07 Introduction of Guest Neil Vogel
09:31 Discussion on Media Business and Future Predictions
11:33 Discussion on AI and Content Generation
13:22 Discussion on Brand Advertising and Content Budget Allocation
39:42 Content Strategy Across Different Verticals
40:32 The Importance of Local Decision Making
41:11 The Role of Innovation in Media Industry
41:32 Exploring the Potential of Technology in Media
44:21 The Power of AI in Content Creation
44:35 The Future of Recipe Content
45:14 The Impact of Personalities in Branding
45:45 Reflections on the Print Business
48:56 The Challenges and Opportunities in Media Industry
49:34 The Role of Brands in the Digital Age
52:19 The Importance of Innovation and Taking Risks
54:06 The Future of Media in the Age of AI
54:48 The Power of Optimism in Leadership
57:46 The Impact of Celebrity Appearances in Events
01:04:29 The Influence of Google on Publishers
01:09:05 The Future of Content Creation with AI
01:11:31 Closing Remarks and Future Predictions

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People vs Algorithms

DDM's Neil Vogel on Navigating Change

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Crowdfunding Subscription Model Innovation

Media Industry Evolution and Challenges

Importance of Brand, Performance, and Innovation in Media

Utilizing AI for Personalized Health Regimens

Evolution of Print Media and Digital Transformation

Understanding the Diversity of Content Distribution

Value of Reddit's Data and the Importance of Brand Trust

Remember Everything You Learn from Podcasts