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DDM's Neil Vogel on Navigating Change

People vs Algorithms

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Innovative Strategies in Media Industry

The chapter explores innovative approaches within the media industry, comparing the value of building utilities with content creation and the impact on brand advertising. It emphasizes the importance of tracking performance metrics, tailoring content strategies, and leveraging existing tools creatively. Discussions also touch on the evolution of content management systems, ad platforms, and the use of AI for enhancing user experience.

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