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DDM's Neil Vogel on Navigating Change

People vs Algorithms

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Reflections on Media Evolution and Revenue Strategies

The chapter reflects on the speaker's journey in media creation over the past 11 years, highlighting the shift from humble beginnings to established brands. It discusses successful revenue sources post-acquisition, growth strategies for audience expansion, and the importance of technology in publishing. The conversation also touches on content adaptation for different platforms, challenges in navigating vast content landscapes, and the evolving traffic sources in the digital media realm.

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