Dotdash Meredith CEO Neil Vogel joins the show to discuss how a publisher reliant on search traffic is back in growth mode, the future of the affiliate business, the impact of generative AI on traffic-dependent publishing businesses, why performance comes before premium in advertising strategies and that time Prince played the Webby Awards.
Topics:
- 00:00 Introduction and Subscription Banter
- 01:24 Introduction to the Show and Hosts
- 01:38 Discussion on Media Industry and Technology
- 02:10 Introduction to Dotdash Meredith and its CEO
- 02:59 Discussion on Media Business and Advertising
- 04:22 Feedback and Contact Information
- 04:47 Discussion on Upcoming Guest and Industry Challenges
- 05:31 Discussion on AI and Technology News
- 09:07 Introduction of Guest Neil Vogel
- 09:31 Discussion on Media Business and Future Predictions
- 11:33 Discussion on AI and Content Generation
- 13:22 Discussion on Brand Advertising and Content Budget Allocation
- 39:42 Content Strategy Across Different Verticals
- 40:32 The Importance of Local Decision Making
- 41:11 The Role of Innovation in Media Industry
- 41:32 Exploring the Potential of Technology in Media
- 44:21 The Power of AI in Content Creation
- 44:35 The Future of Recipe Content
- 45:14 The Impact of Personalities in Branding
- 45:45 Reflections on the Print Business
- 48:56 The Challenges and Opportunities in Media Industry
- 49:34 The Role of Brands in the Digital Age
- 52:19 The Importance of Innovation and Taking Risks
- 54:06 The Future of Media in the Age of AI
- 54:48 The Power of Optimism in Leadership
- 57:46 The Impact of Celebrity Appearances in Events
- 01:04:29 The Influence of Google on Publishers
- 01:09:05 The Future of Content Creation with AI
- 01:11:31 Closing Remarks and Future Predictions
