Stephanie Donily is Director of Corporate Marketing at Zapier. Zapier has 100,000+ customers and does over $150M+ ARR and Steph joins the Exit Five podcast with Dave to talk about brand marketing, including:

- What is brand marketing?
- Why brand marketing is not logos/colors/design
- Steph's job running corporate marketing and managing the teams that are responsible for brand, communications, content marketing, social media, events, and video
- How Zapier is successfully using TikTok as a B2B SaaS brand
- How Zapier thinks about the "different vehicles" to tell the company story
- The (evolving) role of PR
- Do press mentions matter for B2B SaaS?
- How Steph grew her career from PR manager to Marketing Leader
- How Zapier thinks about measuring brand awareness
- Why the CEO has to own the company narrative
- And more

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

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Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

This episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.com

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
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Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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