Zapier's PR Strategy Today and Those Own Channels

Stephanie Donily is Director of Corporate Marketing at Zapier. Zapier has 100,000+ customers and does over $150M+ ARR and Steph joins the Exit Five podcast with Dave to talk about brand marketing, including:

- What is brand marketing?
- Why brand marketing is not logos/colors/design
- Steph's job running corporate marketing and managing the teams that are responsible for brand, communications, content marketing, social media, events, and video
- How Zapier is successfully using TikTok as a B2B SaaS brand
- How Zapier thinks about the "different vehicles" to tell the company story
- The (evolving) role of PR
- Do press mentions matter for B2B SaaS?
- How Steph grew her career from PR manager to Marketing Leader
- How Zapier thinks about measuring brand awareness
- Why the CEO has to own the company narrative
- And more

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco

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Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

This episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.com

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

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Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more