Me, Myself, and AI How a 160-Year-Old Startup Uses AI: The Heineken Company’s Ronald den Elzen
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Jan 7, 2025 Ronald den Elzen, the Chief Digital and Technology Officer at The Heineken Company, highlights how Heineken, a 160-year-old giant, operates with a startup's agility. He discusses the significance of embracing traditional AI tools like predictive analytics over chasing trends. Den Elzen stresses the importance of a culture that encourages risk-taking and learning from failures for successful AI deployment. He offers insights into navigating the challenges of a diverse global brand and the balance between human interaction and advanced technology in enhancing operational excellence.
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Heineken: A 160-Year-Old Startup
- Ronald den Elzen describes Heineken as a "160-year-old startup" due to its entrepreneurial spirit and local agility.
- This balancing act between local agility and global scale presents a unique challenge.
The Value of Traditional AI
- Traditional predictive AI offers significant value, even amidst the hype around generative AI.
- Companies should focus on foundational AI tools to drive tangible results.
Balancing Short-Term and Long-Term AI Goals
- Balance short-term gains with long-term investments in data and infrastructure.
- Don't solely chase new trends while neglecting foundational elements.