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How a 160-Year-Old Startup Uses AI: The Heineken Company’s Ronald den Elzen

Me, Myself, and AI

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AI-Driven Transformation in Legacy Companies

This chapter investigates how a well-established company combines agility with a startup mentality to harness artificial intelligence for operational excellence. It addresses the challenges of balancing legacy systems with innovative AI strategies and highlights the critical role of data quality and collaboration across departments. The discussion emphasizes the importance of fostering a culture of learning and adaptation to ensure successful AI integration and user adoption.

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