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How a 160-Year-Old Startup Uses AI: The Heineken Company’s Ronald den Elzen

Me, Myself, and AI

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Navigating Complexity in Global Business with AI and BI

This chapter explores the challenges of managing a diverse global brand like Heineken, emphasizing the need for blending traditional intelligence with AI in project management. The speakers advocate for a culture of transparency and learning from mistakes to enhance project outcomes.

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