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Ronald den Elzen
Chief digital and technology officer at The Heineken Company since 1996. Previously held roles in data and transformation and served as the CEO of Heineken USA.
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Jan 7, 2025
• 29min
How a 160-Year-Old Startup Uses AI: The Heineken Company’s Ronald den Elzen
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Ronald den Elzen, the Chief Digital and Technology Officer at The Heineken Company, highlights how Heineken, a 160-year-old giant, operates with a startup's agility. He discusses the significance of embracing traditional AI tools like predictive analytics over chasing trends. Den Elzen stresses the importance of a culture that encourages risk-taking and learning from failures for successful AI deployment. He offers insights into navigating the challenges of a diverse global brand and the balance between human interaction and advanced technology in enhancing operational excellence.
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