Ronald den Elzen, the Chief Digital and Technology Officer at The Heineken Company, highlights how Heineken, a 160-year-old giant, operates with a startup's agility. He discusses the significance of embracing traditional AI tools like predictive analytics over chasing trends. Den Elzen stresses the importance of a culture that encourages risk-taking and learning from failures for successful AI deployment. He offers insights into navigating the challenges of a diverse global brand and the balance between human interaction and advanced technology in enhancing operational excellence.