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How a 160-Year-Old Startup Uses AI: The Heineken Company’s Ronald den Elzen

Me, Myself, and AI

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Navigating AI Deployment: Trust, Failure, and Growth

This chapter explores the challenges of implementing AI models within large companies, emphasizing the creation of key components to build trust and understanding among employees. It highlights the importance of fostering a culture that views failures as learning opportunities, crucial for driving innovation and progress.

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